Fellows of the Analytics Institute

Each year, the Analytics Institute honours individuals who have made an outstanding contribution to the development of the Analytics Sector in Ireland.

We award these individuals with the title Fellow of the Analytics Institute of Ireland.


Yvonne Holmes - AIB

Yvonne has been instrumental in the creation of an analytics centre of excellence within AIB over the last 5 years. She has built a best in class function focused on some core principals; storytelling and visualisation techniques simplifying complex messages, use of data to build intelligence through AIB’s propensity modelling engine and a highly effective multi-channel customer contact programme.

Yvonne has championed analytics, its benefits, best practices not only in financial services but across multiple industries through external speaking and events.

Her vision, passion and relentless focus has resulted in a significant change throughout all areas of AIB’s business to use analytics as a source of competitive advantage. Yvonne has a huge focus on collaboration; enhancing how analytical and business teams work together to create great experiences for AIB’s customers.

She has created a diverse and inclusive culture, providing staff with flexibility and autonomy in their roles along with challenging projects that encourage development.

Ray Cleary - DAA

Ray has played an integral leadership role in the development of a data driven culture across the DAA group over the course of 36 years.

He played a crucial role in the original implementation of the daa’s CDW (corporate data warehouse). This foundational capability demonstrated the power of integrating data and making it accessible to business stakeholders. At the time it broke new ground for the DAA and created an appetite from more investment in analytics. This led to analytics initiatives across the full daa group partnering with business stakeholders, covering international travel retail, airport operations, commercial travel services such as airport car parking and support for back office functions such as HR and procurement.

How Ray has made a difference:

  • Played a crucial role in the creation of the DAA enterprise data warehouse.
  • Enabled scale across the enterprise - Ray has nurtured a user community of “BI champions” to drive the adoption of analytics across the DAA group. This involved the development of a comprehensive training programme, one to one coaching sessions, team workshops and the creation of a user forum to encourage cross team collaboration and sharing of best practice. There are now over 60 BI champions in daa.
  • Developed Analytics Competencies - Ray has also participated in several airport industry forums to encourage knowledge sharing and benchmarking of analytics maturity hosting a number of airport site visits to daa.
  • Created a data culture - Unlocking the power of data is key to driving an intelligent airport; one that optimises its commercial & operational activities, shares real-time information & delivers an outstanding airport experience for airlines & passengers.


John Farrelly - EY

John is one of the digital innovation leaders at EY, leading the tax technology and transformation practice. Leading teams that design, build and manage innovative, data driven solutions that transform tax and finance operations both internally in EY and in the market with clients.

John has over 25 years experience in the technology sector specialising in the application of data analytics and emerging technology.

Before joining EY, John was the country managing director at SAS Institutes a market leader in data analytics.   At SAS he led the strategic growth of the Irish business and establish Ireland as a centre of excellence for digital sales and marketing supporting SAS’ operations in EMEA.  Prior to SAS he worked with a number of leading technology companies from start-ups to global tech giants.

He was an early evangelist of data analytics and the opportunity for Ireland to be a global hub for analytics talent and expertise.  He worked with a number of progressive government and private sector organisations and some likeminded people to establish the Analytics Institute in 2009 and continues to be an ambassador and avid supporter of the institute and the profession generally.    

John has a first class masters degree in strategy, innovation and leadership from the Irish Management Institute.

Martin Duffy - PWC

Martin Duffy has been a data and analytics professional for over 25 years. He graduated from DCU in 1992 with a BSc in Applied Mathematical Sciences. After graduating Martin join SAS Institute in early 1993 as a technical support consultant in the UK, and stayed with SAS for 24 years. Martin joined PwC in 2017 as a director in the Data and Analytics Advisory Team.

Over Martin’s career he has been a champion of ensuring that Analytics is not just an academic exercise, but is tightly integrated into the business. As part of this work Martin developed an approach of business action driven analytics.

Martin’s current role is as a director in the Data and Analytics Advisory practice of PwC, is at the cutting edge of integrating analytics with business and is the country lead for PwC’s Responsible AI initiative.

This work built on Martin’s development of an analytical maturity assessment model and his development of a Target Operating Model for Analytics functions in the business. As part of this work Martin developed 4 different organisational models for the analytics function and how it integrates into the wider organisation, these act as a roadmap for the changing structures that analytics functions require as the adoption matures in the organisation.

Martin worked very closely with the public sector for many years and in particular helped Revenue Commissioners design and develop their analytics function, the Research and Analytics Branch (RAB), which is widely regarded as one of the world’s leading Tax Agency Analytics functions. As a result of this work Martin was asked by the International Monitory Fund (IMF) to support the development of Tax Risk Assessment tools for East Africa, in particular Rwanda, and to develop and deliver a Tax analytics course for Tax agencies in the Balkans Region. During this time Martin took on a lead technical role within SAS’ Fraud Centre of Excellence for Tax Risk and Compliance. In addition Martin has helped a number of other organisations develop their analytics functions including Icon Plc and Department of Social Protection NI.

The area of risk analytics is one that Martin spent many years working in, having led Basel II projects at IIB (now KBC) the first Irish Bank to become Basel II compliant, Anglo Irish Bank and Irish Nationwide. While also working closely with all 3 pillar banks AIB, Bank of Ireland and Permanent TSB to support their Basel programmes. When Martin started working in this area almost none of the banks operating in Ireland developed their own analytical models for credit risk management, this use case for analytics is now commonplace in Ireland.

Martin was also involved in the promotion of Analytics for social good including working with Rhino Watch to develop one of the world’s first digital non-invasive animal tracking systems. The system took digital photos of Rhino footprints, and by measuring certain characteristics of the footprint was able to use cluster analysis to identify individual Rhino in Zimbabwe. This allowed conservationists to understand the range and behaviours of these animals with the use of radio tracking collars.

Shemas Eivers - Client Solutions

Shemas Eivers is the chairman and founder of Client Solutions with over 35 years industry experience.  At 23 years of age Shemas left a research post in UCC and started, in 1984, an early stage software services company focused on pc software. The business grew quickly to employing nearly 100 people and was then sold to M.F. Kent in 1991.  After 2 years he re-entered the software industry and formed Client Solutions.

During his 25 years with the company he has held many senior positions but most relevant for this nomination is the one of Technical Lead, where he has designed and led the implementation program for many of the major data warehouse projects for Client Solutions in Ireland.

He has championed a “Kimball” led method, which is at the heart of the approach used by Client Solutions. Shemas has developed and refined this core approach which has been honed with very specific guidelines and rules summarised in his trademarked “12 Design Rules to a Successful EDW”. These rules are a key element in the ability of our models to withstand the test of time as they form a very tight and solid approach to naming which is aligned with data warehouse models specifically. Analytic solutions used, range from: Business Objects, Power BI, and MicroStrategy.

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