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CUSTOMER INSIGHTS AWARD

This category recognises organisations that have successfully developed customer insight in an innovative way thereby delivering a clear business impact . This includes projects that use analytics and data-driven approaches to gain insight into customer behaviour and/or preferences..

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AWARD CRITERIA

  • Project Strategy & Objectives
  • Innovative Approach
  • Systems/Technology
  • Impact for the Business
  • Evidence of Success

FINALISTS

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Debt Segmentation

VOTE FOR ESB - DEBT SEGMENTATION

CUSTOMER INSIGHT AWARD

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Repeat Contact Analysis

VOTE FOR ESB - REPEAT CONTACT ANALYSIS

CUSTOMER INSIGHT AWARD

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VOTE FOR BANK OF IRELAND

CONSUMER INSIGHT AWARD

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VOTE FOR RTE

CONSUMER INSIGHT AWARD

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