Narrative Strategy: Data Storytelling

Join story pioneer Dr. James McCabe for an intensive members only online Masterclass in applying narrative strategy to data analytics. 

Data analytics is famously tasked with the dilemma of mastering the attention of its business audience - but this dilemma is merely a reflection of a much larger challenge below the immediate surface. That challenge has to do with human attention in general and the highly perishable nature of human memory.

Stories are information which cannot easily be forgotten - because they are coded emotionally and indeed hormonally. But this does not mean stories are manipulations. You do not decide what a story means – your audience does. In this intensive session, learn to think like a narrative professional - like all the storytellers who depend on human attention and memory for their very existence. Narrative strategies for the data community are thoughtful and emotive patterns that embed insight and reveal learning in unforgettable ways. If you use words for a living or depend on the activation of others around you, this knowledge is just for you.

A pioneer in the corporate story space, Dr. James McCabe is an award-winning literary scholar and business adviser who has worked with scores of well-known brands across hundreds of projects to articulate a narrative code for professionals in diverse functions. For the data community in Ireland and internationally, James helps convert rhetorical thinking (message-making) into narrative strategy (tribe-building). The Greek word story means ‘learning by inquiry’, it does not mean teaching by example. This key differentiator opens up a new pathway.