Our Networking event in the new Dentsu Aegis offices in Haddington Road succeeded in its promise to be a great evening.

The theme of the event was ‘Enhancing customer engagement using data analytics‘ and we have some super presenters:

Andy O Donoghue is a Technology Journalist & Broadcaster.

Andy has a technology column in the Irish Mail on Sunday. He is the Technology Correspondent for The Last Word with Matt Cooper on Today FM, Midlands Today on Midlands103, Newstalk’s Down To Business and The Seven O’Clock Show on TV3. Andy is also founder and CEO of iMedDoc – a medical software company. Andy will be discussing current and future trends in data analytics.

Nicholas Johnson and Neal Cantle of RTE

The RTE team will discuss how the RTE business model has had to adapt to new technologies and to the emergence of new digital channels. Engagement with the customer has changed and this is supported and enhanced through the use of data analytics.

Mark Mc Evoy, Head of Data, Dentsu Aegis

Mark will discuss how data analytics is changing our understanding of customer needs and how it can be employed to  create impactful customer solutions. Mark will be supported with showcases from Dentsu Aegis Group companies – Carat, iProspect and Viseum.

A panel discussion examined the increasingly important role of data analytics in the media.

Across devices and media types, companies can track clicks, views and shares—all containing information that, when properly sifted and understood, can improve brand awareness and increase audience reach.

The challenge in media is not to generate data, but to integrate multiple data flows into operations. Companies must seize the opportunities this new data presents—or watch their pure digital competitors extend their lead in consumer intimacy.

As always, tickets were free of charge to members of the Analytics Institute.