Today’s consumers are viewing, sharing and listening to more content than ever before. They expect immediate and constant access, tailored to their unique preferences and on a multitude of devices. Media companies, which already collect data every minute from every area across their organisations, now have access to this unparalleled level of consumer data. Data and analytics are helping to unlock hidden insights in their data – from social media listening to predictive models to test advertising, pricing and sales forecasting.
We will be talking to some of the largest media providers in Ireland and understand how they are applying this insight to better understand and target consumers, improve the user experience, streamline their business processes and identify new products and services to offer customers.