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Colin McFarland

Director of Experimentation & Core Data Science and Engineering, Netflix

Colin has spent 10 years starting-up and scaling-up experimentation platforms and causal systems.

He leads Experimentation Platform (XP), the org focused on democratizing experimentation at Netflix. XP’s Experiment Configuration (XPConf) team are building allocation configuration and experience management capabilities that enable other teams to automate experiment set up and acting on treatment effects.

Prior to Netflix, he was a multidisciplinary engineering and data science director at global travel search engine Skyscanner. His first focus was initiating the platform and creating the culture for experimentation, before focusing more broadly on technical direction and advocacy for data science, recommenders and bandits. His work enabled the organization to go from no teams experimenting to over 60 teams running hundreds of concurrent experiments, contributing to accelerating growth to more than 60 million global monthly users, booking 2 million flights in 30+ languages; culminating in the $1.7billion acquisition by Ctrip in Nov 2016, shortly before his exit.


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