2.15pm – 2.30pm IST, 9 October 2025 ‐ 15 mins
Room: UseCase Stage - Level 2
Sile Ni Liathain, Senior Decisioning Architect & Patricia Rojas, Senior Manager Data Analytics, Bank of Ireland
Data Science Technical Lead , ACI Worldwide
Senior Decisioning Architect, Bank Of Ireland
Síle is currently a Senior Decisioning Architect in Bank of Ireland, with over 20 years broad CRM experience combining both business and technical skills. She has a background in Mathematics and more recently, a First Class Master’s Degree in Artificial Intelligence. She is responsible for the development of omni-channel customer engagement strategies in Pega, Bank of Ireland's Customer Engagement Engine - implementing Next Best Actions, the logic to drive customer engagement and the use of Adaptive/Predictive Modelling to deliver considerable positive outcomes for the Bank's customers and the Group.