Connect What Matters: Turning Data and AI into Outcomes

10am – 10.20am IST, 13 October 2026 ‐ 20 mins

Fiona Simpson, General Manager Cross Industries UK&I, AWS

88% of organisations now use AI. Only 6% see measurable results. The difference isn't the technology. It's the data underneath it, and whether your people are empowered to act on what it reveals.

This session explores how healthcare, life sciences, and manufacturing organisations are modernising legacy systems, connecting fragmented data, and building the curious, experimental workforce that turns connection into compounding value. We will also explore how Amazon applies this internally, from fulfilment centres that cut unplanned downtime by 69% to over 500,000 AI applications built by non-technical employees, and the "Learn and Be Curious" culture that made it possible.

Speakers

Fiona Simpson

General Manager Cross Industries UK&I, AWS

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Fiona Simpson

General Manager Cross Industries UK&I, AWS

Fiona Simpson has spent over 25 years guiding customers through digital transformation, helping organisations turn bold ambitions into measurable outcomes. As General Manager for Cross Industries UK&I at Amazon Web Services, she leads a team focused on partnering with customers to accelerate innovation through cloud, AI and machine learning. Since joining AWS, Fiona has been instrumental in opening new markets and building high-performing teams across the UK and Ireland. She is a passionate advocate for women in technology and developing the next generation of diverse leaders in the industry.