Marion Shaw, Senior Director Data, Analytics and Data Management at Cencora
Everyone’s got a data strategy these days—but what happens after it’s written? In this candid and practical session, we’ll explore why a shiny data strategy document is just the beginning—and what it really takes to turn strategy into sustainable success. Marion Shaw will draw on real-world experience to unpack the critical ingredients often overlooked once the strategy is signed off. From securing ongoing budget and maintaining executive buy-in, to building data literacy, embedding accountability, and measuring impact, this session will highlight the make-or-break factors that determine whether a strategy gathers dust or drives real change.