12pm – 12.15pm IST, 9 October 2025 ‐ 15 mins
Room: UseCase Stage - Level 2
Moderated by Richard Jones, Principal Enterprise Technologist at AWS


Managing Director, Slalom


Senior Solutions Architect, AWS

Vice President of Product Management, Sitecore
Ruadhán Barry is Vice President of Product Management at Sitecore, based in Dublin, where he leads strategy across AI, personalisation, analytics for SaaS platforms. He focuses on innovative product management, the strategic use of data, AI, and human insight to guide content creation, curation, and distribution, and shaping new approaches to pricing in the AI era. Ruadhán is passionate about bridging advanced technology with real-world marketing outcomes, ensuring enterprises achieve both growth and agility in an AI-first era.

Principal Enterprise Technologist, AWS
Richie is Principal Enterprise Technologist at Amazon Web Services. He is part of a global team that supports customers to define technology strategies, share experiences and approaches to increase speed and agility, drive innovation, and create new operating models using the cloud to enable growth and a greater focus on their customers. Richie has over 20 years of industry experience in the Financial Services and Consultancy space. Prior to AWS, Richie was a Senior Vice President of Engineering at Dun & Bradstreet. While at Dun & Bradstreet, Richie was responsible for their enterprise Data Lake, API and File Delivery platforms, as well as the company’s legacy product portfolio. He launched Dun & Bradstreet’s first hosted cloud product on AWS and was responsible for the modernisationand transformation of Dun & Bradstreet’s application stack. Prior to that, Richie worked for Accenture and Royal & Sun Alliance.