Speakers
Guest Lecture with Brent Dykes, Founder and Chief Data Storyteller, Analytics Hero
In today’s data-driven world, a heavy emphasis is placed on collecting, preparing, and visualizing data. However, many organizations are failing when it comes to the “last mile” of analytics where insights are turned into action. This presentation explores how data storytelling can help organizations to bridge this last mile, transforming analysis findings into compelling narratives that drive decision-making and build data cultures.
Brent Dykes is the Founder and Chief Data Storyteller at AnalyticsHero, LLC. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals (Wiley, 2020). Brent has nearly two decades of enterprise analytics experience at Omniture, Adobe, Domo, and Blast Analytics. His passion for data strategy and data storytelling comes from consulting with many industry leaders including IKEA, Nike, Microsoft, Sony, and Comcast.
Brent is also a LinkedIn Top Voice influencer and a regular Forbes contributor with more than 50 articles that are focused on driving value from data. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.