Speakers
Data Goverance Expert Erdoo Tor-Agbidye.
Brand Analytics goes far beyond impressions and clicks – it uncovers how people think, feel and choose. This panel sessionv reveals how understanding behaviour, culture, channels and competition can turn data into a powerful driver of brand strategy
Erdoo Tor-Agbidye is a global data and analytics leader with a career spanning federal government, non-profit, and corporate sectors. She has led international teams in the development and adoption of data, analytics, and AI/ML products that make analytics accessible and impactful across diverse audiences. Passionate about the intersection of human behaviour and data, Erdoo earned a master’s in Applied Psychology from NYU and an MBA in Technology and Big Data from IE Business School. She leverages this unique blend of expertise to bridge people, processes, and data—helping organizations translate insights into action.
From the New York City Department of Education, United Nations, the U.S. Department of Homeland Security to the Olympics, Erdoo has championed data literacy as a core competency for modern organisations. Her mission is to improve how people speak, read, and communicate data—empowering both technical and non-technical audiences to make confident, data-driven decisions.