Modern Analytics - The Business Bedrock in a World Post Data Science Hype.

4.40pm – 5pm IST, 24 October 2024 ‐ 20 mins

Guest Lecture with Dr. Enda Ridge, EMEA Analytics Lead for Google Shopping and Author of Guerrilla Analytics

Machine learning! Deep Learning! Generative AI! The tech world is a whirlwind of change and data scientists, and business are scrambling to keep up.

But as businesses automate decision making and creativity, where do we focus human decision making and creativity? As technologies change, what skills and principles should endure? Are we generating content without critique and making decisions without debate?

This talk cuts through the hype to spotlight the indispensable role of modern analytics in today's business landscape.

• Imagine business intuition swiftly validated or refuted through data deep dives and rigorous hypothesis testing.
• Imagine algorithms held accountable by meticulously designed metrics – a blend of science and art.
• Imagine your data scientists discerning not just what's coincidentally interesting, but what's commercially important.

This is where analytics - the oft disparaged data science discipline - is making a powerful resurgence. I'll share my last decade of experience, in Big Tech and a FTSE 100 corporate, on how to harness analytics’ potential to deliver sustainable business results, not just fleeting trends.

Speakers

Dr Enda Ridge

EMEA Analytics Lead for Google Shopping and Author of Guerrilla Analytics

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Dr Enda Ridge

EMEA Analytics Lead for Google Shopping and Author of Guerrilla Analytics

Enda Ridge is the EMEA Analytics Lead for Google Shopping, and is the author of 'Guerrilla Analytics'. He brings a wealth of experience leading data-driven initiatives having previously served as Chief Data Scientist at Sainsburys-Argos, a FTSE 100 UK retailer, where he established their data science and Applied Machine Learning teams.

His experience extends to forensic analytics with Big 4 consultancies in the US and UK, helping clients understand and reproduce complex data scenarios in fast paced regulated environments with media scrutiny.

His book, 'Guerrilla Analytics - a practical approach to working with data’ distils his experience into actionable principles and practices for operating data science teams efficiently. He is an expert in the agile delivery of practical applied data science where explainability to key stakeholders is paramount.

He holds a PhD in Computer Science from the University of York and balances his passion for data with being a dad, a cat dad and an Irish set dancer.