Inform, Engage and Empower: How CNN Underscored uses Data and Storytelling to uphold the network’s mission.

12.30pm – 12.50pm IST, 24 October 2024 ‐ 20 mins

Guest Lecture with Rachel Quigley, Managing Editor, CNN Underscored

In 1980, Ted Turner launched CNN and shared his vision for the news network saying: “We are journalists, designers, and technologists, united by a mission to inform, engage and empower the world.” In the last 40+ years, the company has constantly evolved and changed but has stayed true to this mission. In 2017, CNN launched its product review site Underscored. As the commerce space becomes increasingly crowded and more traditional publishers are turning to ecommerce to increase revenue, find out how we use data and storytelling to ensure Underscored stays true to the mission statement.

Speakers

Rachel Quigley

Managing Editor, CNN Underscored

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Rachel Quigley

Managing Editor, CNN Underscored

Prior to joining CNN Underscored as Managing Editor, Rachel spent four years at Conde Nast as global audience development and analytics director, managing teams in the US, UK, Europe and LatAm, and was responsible for driving and growing engaged audiences to iconic brands like Vogue, GQ and Glamour. She found herself becoming an analytics professional not exactly by choice, but after moving from print to digital journalism in 2013, when she soon became obsessed with how data could be used to inform editorial strategy and in turn grow audiences and revenue.