Members Networking Lunch with Dr.Mark Henry
Join us for our Members Networking Lunch taking place on Wednesday, May 8th 12:30-1:45pm in the Merrion Hotel, Dublin. 
This informal event is a fantastic opportunity to network with members and to enjoy hearing from an expert data storyteller and author over lunch. (Free for members only)
Mark was a big hit at our most recent Analytics Summit.

Why don't you believe the data?
The psychological biases blinding us to data truth

We like to think that we're a pretty well-informed bunch, but Dr. Mark Henry will explore our misperceptions of the world around us. Even when data reveals the truth, we can be loath to believe it. Mark will share five major psychological biases that lead us to draw the wrong conclusions from data, and what we can do about them.

Mark possesses qualifications in psychology, history, and statistics; he leads the communications and marketing team at TU Dublin, and is the author of 'In Fact: An Optimist's Guide to Ireland'.
Keynote Speaker: Mark Henry, Author 
Mark has spent a lifetime analysing trends, understanding what drives them, and explaining their implications. After graduating as a psychologist, he led the research and strategy function for Irish technology companies before turning to do the same for the tourism sector. Having spent two decades telling people all over the world what a great country Ireland is, he is on a mission to prove that it’s true.
Mark’s best-selling book In Fact: An Optimist’s Guide to Ireland at 100 was the first to take a data-led approach to telling the story of Ireland’s modern progress. He is a regular media commentator, providing an optimistic take on the state of Ireland today.
Food and drink will be served. 
Places for this event are limited please ensure you register now to avoid disappointment.