From Data to Decisions: Interactive Mapping & Spatial Analysis
Designed for business analysts, GIS professionals, planners, data analysts, public sector teams, researchers, and decision-makers, this hands-on seminar demonstrates how Esri's mapping and spatial analytics technology can transform data into actionable insights.
The session begins by introducing participants to the techniques used to create interactive maps using quantitative data from a variety of sources, including Census 2022 data from the Central Statistics Office (CSO) and content from Esri's data libraries. Participants will then learn how to use these maps and datasets to perform common spatial analysis workflows such as drive-time analysis, geo-enrichment, site selection, reporting, and infographic creation.
Through practical examples, attendees will discover how to visualize and explore data, uncover patterns and trends, enrich their analysis with authoritative geographic content, customize map styles and symbols, and share compelling map-based stories that support evidence-based decision-making, stakeholder engagement, and positive organizational change.
Learning Outcomes
By the end of this seminar, participants will be able to:
- Create interactive maps from demographic and business data.
- Enrich maps using CSO Census 2022, Esri, and open data sources.
- Apply advanced thematic mapping and data-driven visualisation techniques.
- Pair operational layers with appropriate basemaps.
- Perform spatial analysis including drive-time, geo-enrichment, and site selection workflows.
- Create reports and infographics from geographic data.
- Share maps and insights with colleagues and public audiences.
Target Audience
- Business Analysts seeking to identify trends, opportunities, and market insights through mapping and spatial analysis.
- GIS and Mapping Professionals looking to enhance their skills in creating interactive, data-rich maps using Esri technology.
- Data Analysts and Data Scientists who want to add geographic context to their data and improve storytelling through visualization.
- Urban and Regional Planners using maps to support planning, infrastructure, and community development initiatives.
- Sales and Territory Managers interested in visualizing customer, market, and territory data to optimize performance.
- Public Sector Professionals working in local government, emergency management, public health, transportation, or environmental services.
- Business Leaders and Decision Makers who rely on data-driven insights to guide strategy and influence organizational change.
This masterclass is part of our ‘Member Masterclass’ series delivered by our member organisations on a monthly basis. If you or your organisation would like to run your own masterclass for the benefit of our community, please get in touch.
