Data Storytelling: Essentials
With Brent Dykes - 1/2 Day Workshop.
Transform your data insights into compelling stories that drive action. The Data Storytelling Essentials workshop bridges the critical gap between analysis and influence, teaching you how to communicate data in ways that engage, persuade, and inspire change.
Many analysts and business professionals excel at finding insights but struggle to communicate them effectively. This workshop addresses this challenge head-on by focusing on the three fundamental pillars of data storytelling: data, narrative, and visuals. Through hands-on activities and real-world examples, you'll learn to weave these elements together to create memorable data stories that resonate with any audience.
This practical, interactive workshop is ideal for analysts, data scientists, business managers, and executives who want to maximize the impact of their data communications. You'll leave equipped with immediately applicable skills to transform complex data into clear, actionable stories.
This courses will cover:
- The psychology behind data storytelling and how narrative approaches consistently outperform fact-based presentations.
- Methods to transform raw observations into meaningful insights that align with stakeholder needs.
- Frameworks for contextualizing data to maximize its relevance and impact.
- Narrative structures that turn disconnected data points into coherent, compelling stories.
- Techniques to humanize numbers and make data personally relevant to your audience.
- Strategies for creating powerful headlines that capture attention and guide understanding.
- Best practices for selecting and designing explanatory charts that reinforce your message.
- Methods for enhancing visual clarity through thoughtful decluttering and refinement.
- Advanced techniques to highlight key takeaways and direct audience attention.
Delivery:
This workshop is delivered on a closed course basis only for organisations.
The delivery can be customised and includes a session with Brent in advance to tailor the content for your specific needs or challenges as an organisation.
This course is delivered live and can be delivered in-person/in a classroom environment or virtually,.
Cohort Size: Max 16 participants per cohort (can run multiple cohorts)
Time: 2-3 hour delivery depending on learning outcomes.
Who is it for?
This course is designed for professionals who work with data and need to communicate insights effectively to diverse audiences. Whether you're an analyst, business leader, consultant, marketer, or anyone who presents data in reports, presentations, or dashboards, this course will help you craft compelling narratives that drive decision-making. No prior technical expertise is required—just a willingness to transform numbers into impactful stories that resonate with stakeholders.
Requirements:
There are no skill or knowledge pre-requisites for this course. All attendees receive digital copies of the teaching materials as well as exercise files and further useful resources. Attendees of either in-person or online sessions will need laptops to enable them to follow the materials and participate in the class activities.
There are no software requirements beyond having a modern browser and pdf reader.