The theme of this Insight event will be ‘Analytics in the Media’. We will be hosted by Dentsu Aegis, Ireland’s leading media and digital communications group with 130 staff and billings of €148m. The company is part of a global network of 23,000 people in 110 countries worldwide. We will be hosted in their fantastic new offices in Haddingtom Road.
We will have showcase presentations from the team at Dentsu Aegis showing how analytics can be used to inform brand strategy.
Our special guests will also include the digital team at RTE and from Independent News and Media.
A panel discussion will examine the increasingly important role of data analytics in the media.
Across devices and media types, companies can track clicks, views and shares—all containing information that, when properly sifted and understood, can improve brand awareness and increase audience reach.
The challenge in media is not to generate data, but to integrate multiple data flows into operations. Media companies must seize the opportunities this new data presents—or watch their pure digital competitors extend their lead in consumer intimacy.